Funnel Drop-off Dashboard
Opt-in, booked, showed, closed, then reported and approved by the partner: where founders leak, and what to test first.
Synthetic data, September 2026 · The same closes as the Revenue Truth Check · Illustrative designs, not any company's systems
Date range September 2026
Opt-ins
674
September 2026 · All sources
Calls booked
373
79% of fits
Show rate
67%
249 of 373 calls
Close rate
47%
118 of 249 calls held
Commissions approved
101
86% of closed founders
Founder funnel
September 2026 · All sources · count and conversion
- Opted in674
- Qualified as a fit47170%
- Booked a call37379%
- Showed up24967%
- Closed11847%
- Partner reported it11497%
- Partner approved it10189%
Opt-ins per day
September 2026 · All sources
Step rates by source
September 2026 · share of the step before
Closes per day
September 2026 · All sources
Sources side by side
September 2026 · table view of every chart above
| Source | Opt-ins | Booked | Showed | Closed | Closes |
|---|---|---|---|---|---|
| Content | 184 | 78% | 70% | 45% | 32 |
| Community | 166 | 83% | 74% | 50% | 38 |
| Paid ads | 231 | 75% | 48% | 42% | 21 |
| Events | 93 | 82% | 80% | 52% | 27 |
Rates are the share of the step before. Highlighted: the cell that costs the most closes.
Each step counts what happened in September, not one cohort. The platforms show 104 approved: these 101, plus 3 with no deal behind them, explained in the Revenue Truth Check.
What the dashboard says
The biggest drop is not always the biggest opportunity.
1.1The biggest opportunity: paid ads, booked to showed
+11
closes a month, if this one step improved
Paid ads converts 48% at this step. The other sources sit around 74%. Closing that gap, and nothing else, adds about 11 closes a month: more than any other single fix.
How it is sized: lift one step of one source to the median of the other sources, then carry the extra founders through that source's own later steps.
Three experiments
One per step, ranked by the closes each could add a month if it works.
2.1What I would test first
1. A reason to come in every reminder
up to +13 closes a month
The 24-hour and 1-hour reminders already go out. Add the one thing the founder gets from the call, and a one-click link to move it.
- Step
- Booked to showed
- For
- Paid ads, Content
- Measured by
- Show rate, for calls booked from this source
2. A short prep video before the call
up to +8 closes a month
Send a two-minute video after booking, so the call starts from the next step.
- Step
- Showed to closed
- For
- Paid ads, Content
- Measured by
- Showed to closed, and call length
3. Time the reminder to book
up to +4 closes a month
Fits already see the calendar right after the form. For those who leave without booking, test sending the reminder to book one hour later against the current delay.
- Step
- Fit to booked
- For
- Paid ads, Content
- Measured by
- Fit to booked, within 48 hours of the opt-in
The size is a ceiling, not a forecast: it assumes each source reaches the median of the others at that step.